Scott Schwartz was quoted in the Canadian newspaper "The Globe and Mail" article entitled "When you hear the name Pixar, do you think of oil?" regarding a petroleum company's use of the movie-studio name "Pixar."

“At first blush, refinery services are very different from movie making, even in this age of diversification,” Mr. Schwartz said.

“If someone else uses Pixar, does that call to mind the movie studio? And if so, then it’s trademark dilution,” Mr. Schwartz said.

“In this case, if the headline really is, ‘Paramount spins off Pixar,’ that could cause some consumers to raise their eyebrows.”