Danielle Garno will be speaking for the European American Chamber of Commerce - Florida on influencer marketing. With the proliferation of media channels, there are more and more ways for advertisers and brands to interact with consumers and an increasing number of companies are focusing on media strategies involving the use of “influencers” to promote their brands. Brands are projected to spend up to $8 billion on influencer marketing this year, but 87% of influencer marketing campaigns have a budget of $100k or less.
Join us for a discussion on the trends within influencer marketing in Europe and the United States. We will explain what Influencer Marketing is and what it is not, will compare and discuss similarities, differences, and challenges on both sides of the Atlantic and have a look into the looking-glass in terms of upcoming legislation and trends.