Aaron Holt, an associate of Cozen O'Connor's Labor & Employment department, discussed with Small Business Trends about the Super Bowl trademark rules. He answered a round of questions from Small Business Trends this week regarding Super Bowl advertising and your small business. His one simple piece of advice is to avoid using these protected terms at all costs. “Not without written consent from the NFL,” Holt says. “The NFL owns at least eight trademark registrations containing the words SUPER BOWL. It has even trademarked SUPER SUNDAY. The NFL gets commercial sponsors to pay handsomely for official sponsorship of their products i.e. soft drinks, trucks, beer, etc. In order to prevent confusion with its commercial sponsors, the NFL takes steps to prevent any unauthorized use of its trademarked terms in commercial advertising that could imply false sponsorship or affiliation.”
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