Jonathan Ballan discusses actions in which New York's Metropolitan Authority (MTA) officials must take in order to accelerate its push for efficiencies within the organization. After the announcement of a $900 billion COVID-19 aid package for the MTA and mass-transit systems nationwide, it is critical that the funding is managed appropriately so that the organization can get through 2021 without any devastating service change and/or massive layoffs. Luring back customers through effective safety technology and widely publicizing it is one such step in which Jonathan highlighted.
“The system must be patrolled and enforcement of mask requirements and quality-of-life offenses needs to be tough,” Jonathan said. “Revenue should be enhanced through creative means, such as the initiation of value capture and creative approaches to fares."
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