What Happens When A Beauty Brand Claims A Product Is Vegan That’s Really Not?

Monday, July 20, 2020

Danielle Garno was quoted in Beauty Independent discussing the possible consequences for claiming a product is vegan when its actually not. “[A brand] could be sued for false and deceptive advertising practices by consumers who purchased the products and were misled by the claim that the products were vegan when, in fact, they contained animal-derived ingredients,” Danielle says. “It is also possible that enforcement agencies like the FTC [Federal Trade Commission] may bring an action against the brand for violations of Section 5 of the FTC Act, which prohibits deceptive advertising.”

To read the full article, click here.


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