Winning The Battle For Most Innovative: The Best Approach To Competitive Success

David Reichenberg contributed an article to Forbes discussing several approaches you can take to establish a reputation in innovation, including expenditures in R&D, marketing/communications, product development, and legal. He explains how a company should craft a strategy that reflects and protects the value of its innovations, including through legal spend.

To read the full article, click here.

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David Reichenberg

Co-Chair, Antitrust

(212) 883-4956

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