Cozen O’Connor: Technology: How exactly are businesses using big data? [InsideCounsel]

Technology: How exactly are businesses using big data? [InsideCounsel]

Today, almost every large company collects data about its customers — reams and reams of raw, unstructured data. And they aren’t storing it for posterity. They are using it to do what businesses always try to do: Sell more widgets. More specifically, companies are using big data to identify new customers, advertise more effectively, and develop new products and services.

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David J. Walton

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