Chanel Lattimer, an associate in Cozen O'Connor's Intellectual Property Department, discusses the Trademark Trial and Appeal Board's cancellation of the Redskins® six federally registered REDSKINS trademarks. Because of the limitations of trademark law and the cancellation process, there will not be an immediate or automatic change in the team's name until the team has exhausted all of its appeals. Each team owns its own trademarks, but enforcement of the marks falls within the jurisdiction of the NFL. Without federal registrations the NFL cannot rely on customs and border protection to stop the importation of counterfeit Redskins' merchandise and the sale of unauthorized merchandise will likely increase. The Washington Redskins name and federally registered trademarks encompass a brand worth over $131 million and the third most valuable NFL organization, worth over $2.4 billion in 2014.