Chanel Lattimer, an associate in Cozen O'Connor's Intellectual Property Department, discusses how companies can minimize their risk of receiving intellectual property-related enforcement letters from the International Olympic Committee in her Law360 article. First and foremost, companies and businesses need to understand that the Olympic Committee has specific legislation that allows it to bring civil action against unsanctioned commercial uses of any Olympic trademarks. Any attempts by a business to create a false sense of affiliation with the Olympics will end with enforcement letters, a potential suit for false and misleading advertisement, and trademark infringement. Non-Olympic sponsors need to also observe the Olympic Committee's blackout period during the games, which prohibits the use of athlete names and images in advertising material. Additionally, one of the simplest ways to avoid letters from the Olympic Committee is to avoid any and all usage of the Olympic rings, long considered the “visual ambassador” of the Olympic Committee.
To read the article, click here.