Julie Dostal authored an article on the use of green trademarks and whether it has an impact on consumers’ purchasing habits and effectively promotes more sustainable, green consumption. Julie examined the difference of a green trademark, also known as a certification mark. Unlike a traditional trademark, a certification mark is not a source identifier for one party’s goods or services. A certification mark represents a certification regarding some characteristic that is common to the goods or services of many persons. The appearance of a certification mark on a commercial product indicates the existence of a certain product standard or regulation, and a claim that the manufacturer has verified compliance with those standards or regulations. Today, third parties commonly use green certification marks to signal to consumers that their products or services meet certain sustainability and environmental impact requirements.
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