Cozen O’Connor: Goldsand, Marc

Marc I. Goldsand



(786) 871-3935

(305) 704-5955

Marc counsels “brick and mortar” and “digital” health care providers and businesses, bringing value and experience in an array of corporate and regulatory areas, including, but not limited to, capital raising, enterprise sales, and mergers and acquisitions, while counseling clients regarding federal and state rules and regulations, including Anti-Kickback, Stark, Affordable Care Act, and HIPAA compliance and data privacy. This representation includes extensive work with management services organizations (MSOs) and providers as traditional Medicare continues to give way to managed care (Medicare Advantage).  

Marc has considerable experience in developing and implementing "alternative" payment structures, including fee-for-service "plus" or "hybrid" concierge models and direct primary care medical home, retainer-based practices. He has also worked extensively with nephrologists, related professionals, and dialysis providers in analyzing and structuring ventures related to end-stage renal disease.

In the digital health space, Marc has broad experience assisting clients to navigate nuanced regulatory frameworks across all 50 states, including the corporate practice of medicine, standards and delivery of care, and marketing and business generation concerns.

Marc lectures frequently about the constantly changing landscape in digital health.  



Cozen O’Connor Promotes 17 Attorneys to Membership

April 03, 2017

The management committee is pleased to welcome a particularly qualified group to membership, composed of outstanding attorneys who have demonstrated remarkable professionalism, leadership, dedication, and loyalty to the firm and the legal community at large.


Medicare’s New Virtual Check-In Code: 7 Things You Need to Know [Health Law Informer Blog]

November 12, 2018

On November 1, 2018, CMS issued a 2,379 page final rule titled “Revisions to Payment Policies under the Medicare Physician Fee Schedule, Quality Payment Program and Other Revisions to Part B for CY 2019.”  While there are some interesting changes related to remote patient monitoring for chronic...

Update No. 2: Is This The Year Florida Recognizes Direct Primary Care? [Health Law Informer Blog]

March 14, 2016

House Bill 37 (“HB 37”), a bill intended to codify and regulate direct primary care in the State of Florida, which had sailed through the Florida House with virtually unanimous support, died in the Senate as the legislative clock ran out on it last week. When the Senate failed to take it up for vote...

Update: Is This The Year Florida Recognizes Direct Primary Care? [Health Law Informer Blog]

March 02, 2016

House Bill 37 (“HB 37”) passed the Florida House 116-0 today. In a hostile political environment, the unanimous vote in Florida’s more conservative chamber confirms what many in the direct primary care medical (“DPC”) space already believe: that DPC is not a political issue. HB 37’s virtually...

Medical Home Plans Saved Minnesota $1 Billion from 2010-2014 [Health Law Informer Blog]

February 11, 2016

A five-year study released by the Minnesota Department of Health this week, which recorded reams of data in comparing traditional primary care practice patient and cost results with those of health care home practices (“HCH”), gives a fascinating, data-driven glimpse of patient center medical home...

Will Congress Come Together for Telemedicine? [Health Law Informer Blog]

February 05, 2016

Consistent with what we have been seeing in our own practice, and consumers’ growing demand for better access to telemedicine services, a bi-partisan movement is growing in both houses of Congress to expand telehealth services, improve health outcomes, and reduce healthcare costs. On Wednesday...

Is This The Year Florida Recognizes Direct Primary Care? [Health Law Informer Blog]

February 03, 2016

Florida House Bill 37 and Florida Senate Bill 132, similar bills aiming to expressly authorize and regulate direct primary care medical home plans in the State of Florida (“DPCs”) and both stating that DPCs are not “insurance” under State law, have been smoothly sailing through committees in their...

Not Much New ... But a Good Reminder for Medical Director Relationships [Health Law Informer Blog]

June 15, 2015

After a significant number of settlement agreements between the U.S. Department of Health and Human Services Office of Inspector General (OIG), OIG decided to release a Fraud Alert reminding physicians, practices and hospitals about the significant compliance risks with medical director agreements....

Events & Seminars

Past Events

Tech Revolutionizing Medicine - If We Let It

January 10, 2019 - Las Vegas, NV

CTeL Executive Telehealth Fall Summit 2018

December 04, 2018 - Washington, D.C.

Hot Topics in Health Care Technology

March 30, 2017 - Webinar

Health Law Year in Review Regional CLE

February 03, 2017 - Miami, FL

7th Annual Health Law Year in Review

December 07, 2016 - Philadelphia, PA

Practice Areas


  • University of Miami School of Law, J.D., magna cum laude, 2007
  • Goizueta Business School, Emory University, B.B.A., 2002
  • Florida
  • U.S. District Court -- Southern District of Florida
  • U.S. District Court -- Middle District of Florida
  • U.S. District Court -- Northern District of Florida