Cozen O’Connor: Polito, Brianne

Brianne Polito

Associate

New York

(212) 883-2229

(212) 986-0604

Recent Publication:

Right of Publicity and Fair Use: Sure to Raise Eyebrows [New York Law Journal]

Edward Weisz and Brianne Polito wrote about companies using the name of a celebrity as a tie-in to a product seeking to connote a celebrity's characteristic or feature.

Brianne focuses her practice on trademark and copyright counseling, litigation, prosecution, and enforcement, including social media and domain name issues. She also handles intellectual property transactional matters, including drafting and negotiating licensing, assignment, software development, and cloud computing agreements. In addition, Brianne performs intellectual property due diligence and drafts website terms and conditions and privacy policies.

Brianne earned her law degree from the University of Pennsylvania Law School. While at Penn Law, she was a senior editor for the Journal of International Law, she earned a Wharton Certificate in Management, and she was a clinical student in Penn Law’s Entrepreneurship Legal Clinic. She also earned a Fashion Law Certificate from the Fashion Law Institute at Fordham Law School. Prior to law school, Brianne earned her bachelor’s degree from the University of Pennsylvania, where she majored in Health & Societies, with a concentration in International Health.

Experience

News

Cozen O’Connor Advises Marquee Brands LLC on its Acquisition of the Martha Stewart and Emeril Lagasse Brands

May 02, 2019

The Cozen O’Connor team was led by intellectual property lawyers Lisa A. Ferrari and Edward M. Weisz. The Martha Stewart transaction is Cozen O’Connor’s second major Marquee Brands deal in the last five months.

Intellectual Property Department Named Among Best Law Firm Corporate Practices

September 15, 2015

Cozen O'Connor's Intellectual Property was named the Best Law Firm Corporate Practice: Non-Litigation Intellectual Property in Pennsylvania by The Legal Intelligencer.

Cozen O'Connor Intellectual Property Department Named Team of the Year in Pennsylvania

September 14, 2015

Sponsored by both the International Associate of Lawyers and Swissport, the 2015 Legal Awards program selects winners based on their achievements and strengths over the past calendar year.

Publications

Right of Publicity and Fair Use: Sure to Raise Eyebrows [New York Law Journal]

August 23, 2019

Edward Weisz and Brianne Polito wrote about companies using the name of a celebrity as a tie-in to a product seeking to connote a celebrity's characteristic or feature.

The Copyrightability of Apparel: From the Sidelines to the Supreme Court [Apparel Magazine]

September 08, 2017

Edward Weisz and Brianne Polito, both of Cozen O'Connor's Intellectual Property department, discuss the copyrightability of apparel in Apparel Magazine.

Hashtags and exclusive ownership: #Incompatible? [InsideCounsel]

September 29, 2015

Chanel L. Lattimer and Brianne Polito discuss how companies can protect the hashtags they use to market their brands.

Education

  • University of Pennsylvania Law School, J.D., 2014
  • University of Pennsylvania, B.A., 2010
  • Pennsylvania
  • New Jersey