Brianne Polito

Associate

New York

(212) 883-2229

(212) 986-0604

Brianne focuses her practice on trademark and copyright counseling, litigation, prosecution, and enforcement, including social media and domain name issues. She also handles intellectual property transactional matters, including drafting and negotiating licensing, assignment, software development, and cloud computing agreements. In addition, Brianne performs intellectual property due diligence and drafts website terms and conditions and privacy policies.

Brianne earned her law degree from the University of Pennsylvania Law School. While at Penn Law, she was a senior editor for the Journal of International Law, she earned a Wharton Certificate in Management, and she was a clinical student in Penn Law’s Entrepreneurship Legal Clinic. She also earned a Fashion Law Certificate from the Fashion Law Institute at Fordham Law School. Prior to law school, Brianne earned her bachelor’s degree from the University of Pennsylvania, where she majored in Health & Societies, with a concentration in International Health.

Experience

News

More Than 200 Cozen O’Connor Attorneys Named Best Lawyers and Ones to Watch By The Best Lawyers In America

August 20, 2020

Best Lawyers selected 201 Cozen O’Connor lawyers from 23 of the firm’s nationwide offices for inclusion in the 2021 edition of The Best Lawyers in America© (Copyright 2020 by Woodward/White, Inc., of Aiken, SC).

Cozen O’Connor Advises Marquee Brands LLC on its Acquisition of the Martha Stewart and Emeril Lagasse Brands

May 02, 2019

The Cozen O’Connor team was led by intellectual property lawyers Lisa A. Ferrari and Edward M. Weisz. The Martha Stewart transaction is Cozen O’Connor’s second major Marquee Brands deal in the last five months.

Intellectual Property Department Named Among Best Law Firm Corporate Practices

September 15, 2015

Cozen O'Connor's Intellectual Property was named the Best Law Firm Corporate Practice: Non-Litigation Intellectual Property in Pennsylvania by The Legal Intelligencer.

Cozen O'Connor Intellectual Property Department Named Team of the Year in Pennsylvania

September 14, 2015

Sponsored by both the International Associate of Lawyers and Swissport, the 2015 Legal Awards program selects winners based on their achievements and strengths over the past calendar year.

Publications

While the world is on pause, it’s a good time to review your social media compliance policy

April 20, 2020

Danielle Garno and Brianne Polito contributed an article to Agility PR Solutions encouraging businesses to review their social media advertising strategies and compliance programs to ensure that they are updated, specifically tailored to the business, and that their marketing teams as well as influencers understand what is required under the FTC regulations.

Kylie Jenner's 'Stormi' TM Battle Evinces A Celebrity Catch-22 [Law360]

March 13, 2020

Edward Weisz and Brianne Polito co-authored an article about Kylie Jenner filing various trademarks for her daughter.

Right of Publicity and Fair Use: Sure to Raise Eyebrows [New York Law Journal]

August 23, 2019

Edward Weisz and Brianne Polito wrote about companies using the name of a celebrity as a tie-in to a product seeking to connote a celebrity's characteristic or feature.

The Copyrightability of Apparel: From the Sidelines to the Supreme Court [Apparel Magazine]

September 08, 2017

Edward Weisz and Brianne Polito, both of Cozen O'Connor's Intellectual Property department, discuss the copyrightability of apparel in Apparel Magazine.

Hashtags and exclusive ownership: #Incompatible? [InsideCounsel]

September 29, 2015

Chanel L. Lattimer and Brianne Polito discuss how companies can protect the hashtags they use to market their brands.

Industry Sectors

Education

  • University of Pennsylvania Law School, J.D., 2014
  • University of Pennsylvania, B.A., 2010
  • Pennsylvania
  • New Jersey