Hilton San Francisco Union Square
333 O'Farrell Street
San Francisco 94102
Tom Wilkinson, a member of Cozen O'Connor's Commercial Litigation department, will be speaking at this conference in San Francisco. He will be moderating a panel called 'Can You Hear Us Now: Do Lawyer Advertising Rules Need to Change to Compete in the AVVO Age'. Through an interactive format, using examples of law firm advertising, the panel will cover how bar leaders can assist members who are under-employed in embracing new forms of advertising, consistent with the ethics advertising rules; how the NC Dental Board ruling may impact advertising regulation for voluntary and mandatory bars; proposed changes to the ABA Ethics Rules to achieve greater uniformity and enforceability; and tips for working with members to encourage effective and professional lawyer marketing