Corporate COffee Break - Sponsorship & Naming Rights

Location

Webinar


Date & Time

Start Date: 11/12/2020
Start Time: 2:00
End Time: 2:30 pm ET

 

The use of sports and celebrity marketing can be a very attractive tool for businesses of all sizes in today’s world. With these opportunities growing in popularity, sponsorship and naming rights agreements have become more commonplace and are an essential component to many businesses’ strategic plans. To successfully implement these arrangements, however, it takes a keen understanding of how to structure these deals. In this rapid-fire Q&A style session, attendees will gain an appreciation of:

  • Key elements of these arrangements
  • How best to leverage bargaining power
  • Ways to maximize the benefits for the sponsor
  • Fundamental considerations for social media
  • Common pitfalls and risks 



Attorneys

David P. Franklin

Of Counsel

dfranklin@cozen.com

(412) 620-6543

Jeremiah G. Garvey

Member

jgarvey@cozen.com

(412) 620-6570

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