Brett Taylor and Amy Alderfer, of Cozen O'Connor's Commercial Litigation Department, published, "Lack of Substantiation Theories in False Advertising Cases—The Burden Lies on the Plaintiff," on Law360.com. Often when we think of product liability, we think of a product that doesn’t function as intended and causes some sort of damage, resulting in warning, design and/or manufacturing defect claims. However, another important aspect is advertising. Amy and Brett's article focuses on one very important aspect of the false advertising case: scientific substantiation.
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