Law firm’s unusual move: Sponsoring a PGA golfer

Tuesday, January 10, 2017

An article in the Philadelphia Business Journal titled "Law firm’s unusual move: Sponsoring a PGA golfer" discussed Cozen O'Connor's sponsorship of veteran PGA golfer William McGirt. The firm signed a two-year agreement with a third-year option to serve as shirt sponsor for McGirt. The Cozen O'Connor logo will be emblazoned on McGirt's shirt at all PGA tour events, with the exception of the Ryder Cup and The Presidents Cup. McGirt will also attend client events and meet and greets. Michael Heller, CEO of Cozen O'Connor who first met McGirt at a golf outing last year, said, "We wanted to do something out of the box with advertising and marketing. We wanted something that law firms don't typically do that fit our price point. I just really liked his story." McGirt wore the shirt with the firm's logo on his left chest for the first time during the SBS Tournament of Champions and was interviewed on television. Michael said, "We have received hundred of emails from clients across the U.S. saying how excited they were. And it really galvanized our 1,300 employees across the country. They were really pleased to see our logo at an event like that."

To read the full article, click here.


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