What is Kirsten Gillibrand’s path to victory?

Tuesday, January 22, 2019

Ken Fisher, a member of Cozen O’Connor’s Public Strategies, discussed with City & State New York about the New York senator’s chances in the 2020 presidential race. "Gillibrand is overtly running a gender-based campaign, touting her status as a “young mom” focusing on fired-up women, whose initial entry to the national stage was calling out sexual abuse of women in the military, a broadly well-received precursor to the #MeToo movement. Touting her rural upbringing and values, she also claims the moderate mantle of one who can cross political divides, notwithstanding her steady drift left on guns, health care and immigration. She has been tactically shrewd, building a large online network, hoarding cash from her recent campaign and locating her headquarters in Troy, less than an hour from the New Hampshire border. She bills herself as a “fearless reformer who gets results,” whose campaign launch video closes with Jon Stewart reciting her legislative accomplishments while observing that they were under the radar screen and out of the spotlight. What she will need is a viral moment commanding the nation’s attention sufficiently to warrant a closer look as the front-runners stumble," said Fisher.

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