Can JetBlue Challenge The Transatlantic Airline Alliances? [Forbes] 

David Heffernan wrote about JetBlue's recent announcement to begin service to Europe in 2021 using new Airbus A321LR aircraft. JetBlue’s announcement omitted a key piece of information: the identity of the London airport it will serve. David highlights that JetBlue’s entry into the transatlantic market is a potential competitive game changer because JetBlue combines low fares that appeal to price-sensitive leisure passengers with high-quality service that can attract business passengers. 

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Authors

David Heffernan

Chair, Transportation & Trade

dheffernan@cozen.com

(202) 463-2537

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