Generating New Clients - Part 2: Building Your Personal Brand - Reputation, Word of Mouth, & Referral Work



Date & Time

Start Date: 11/15/2023
Start Time: 10:45 am
End Time: 11:30 am EDT


John Ho will present at the Advancing Diverse Partners & Associates - East Summit. The idea is to get new clients from word-of-mouth, referrals, and your reputation. Doing great work and being exceptional in your field is a must; however, the phone doesn’t just start ringing with work. How can you build your reputation? What differentiates you, your practice, and the firm? When someone asks a client or contact about you and your practice, what do you want them to say about you and the firm? How can you create a pipeline of referrals and word-of-mouth work?

John and the panel will offer strategies on the following topics:

  • Differentiating you, the firm, and your practice
  • Becoming a subject matter of knowledge for potential clients
  • Cultivating word-of-mouth business and referrals
  • Solving business problems, not legal problems
  • Building your reputation and trust with new potential clients


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John S. Ho

Co-Chair, OSHA-Workplace Safety Practice

(212) 883-4927

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