Michael Schmidt, vice chair of Cozen O'Connor's Labor & Employment department, discusses the brevity of twitter on LeftFoot. Mike discusses how lawyers have limited time for business development. They should take the time to figure out what they do best, what they’re most comfortable doing. Mike builds relationships through communication and creating trust over time. Surprised by the power of social media, Mike’s experience shows it’s an efficient way to connect with people you haven’t previously communicated with. The brevity of twitter is valuable in teaching how to articulate, be succinct, stand out, and get a point across. Add value through efficiency – embrace e-discovery, electronic document review to be more efficient, and use data analytics to streamline and predict go forward trends. 

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