Cozen O’Connor: Creative trademark strategies are essential for brands venturing into newly legalised U.S. marijuana markets

Creative trademark strategies are essential for brands venturing into newly legalised U.S. marijuana markets

Wednesday, September 19, 2018

Ed Weisz, a member of Cozen O'Connor's Intellectual Property department, was quoted in World Trademark Review discussing cannabis brand partnerships. A lack of federal trademarks also makes cannabis brand rights more difficult to enforce, as Ed told WTR. “Federal trademark protection gives you the right to file lawsuits before a federal court, which you do not have with state rights. Having a federal trademark also allows you to register your mark with U.S. Customs and Border authorities, which helps to prevent the importation of counterfeit or infringing goods," said Ed. However, there may be some ways for companies to mitigate these disadvantages. Acquiring federal rights for your mark in other industry sectors could help, Weisz suggests, by conferring famous trademark status on your brand. 

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Edward M. Weisz

Co-Chair, Patent Prosecution Practice

eweisz@cozen.com

(212) 297-2660

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