Noelle’s practice centers on intellectual property disputes and litigation in a variety of industries including consumer packaged goods, video games, alcohol, food and beverage products, luxury goods, professional sports, pharmaceuticals, furniture and lighting, clothing and cosmetics, cannabis, casino and real estate development, franchise and fine art. Noelle has experience at all stages of litigation, from obtaining Anton Piller Orders and interlocutory injunctive relief, to successfully arguing multiple appeals before the Federal Court of Appeal.
Noelle is a registered trademark agent, and advises on all aspects of trademark clearance, providing nuanced and business-focused risk assessments to clients from startups to Fortune 500 companies. Noelle helps her clients secure timely trademark registration in Canada, and routinely drafts evidence to expedite her client’s trademark applications and respond to a variety of complex objections to obtain registration. Noelle regularly conducts and defends summary expungement and opposition proceedings before Trademark Opposition Board.
She counsels clients on protection and enforcement strategies and has negotiated and drafted a variety of complex domestic and international commercial agreements. Noelle is also a trusted adviser in advertising, marketing and regulatory compliance for alcohol labeling and licensing, and consumer product packaging in Canada, and provides guidance on regulatory and language law compliance issues.
Prior to joining the firm, Noelle was a senior associate and highly successful practitioner at a prestigious intellectual property boutique, and a successful associate at a full-service national firm.
Noelle earned her bachelor’s degree in biomedical science, with a specialization in microbiology and immunology from McGill University. Noelle graduated, cum laude, from DePaul University College of Law where she served on the Jessup International Moot Court team and was editor of the DePaul Journal of Women, Gender and Law. She was also a three-time recipient of the Dean’s Merit Scholarship. Noelle obtained her LL.M. from the University of Toronto, and was the recipient of a faculty of law fellowship, focusing her thesis on obviousness as a policy lever to govern the scope of gene patents.